Posted in Uncategorized | Leave a Comment »
Steve Outing posts on his behaviour in relation to the “first article free of registration” strategy a good number of pubishers have deployed.
We are actively looking at this. From recent analysis there is evidence to support this theory – according to HBX - 92% of what we term “drive by” or causal users of the sites look at only one article during a visit despite there being very well targeted related artricles – 7% carry on so must be registered or register at this point. Not sure what happens to the other 1%.
Posted in Bad Things, Newspapers, Paid Content, Uncategorized | Leave a Comment »