Does RSS drive traffic ?

Article from OJR on RSS …

Industry decision makers still have concerns about public acceptance of a technology with no standardization or brand identity. They also worry about losing ad visibility on their own index pages.

The Convergence of Online and Offline Editorial

Another good article the Onine Journalism Review on “Moving Online into the Newsroom“.

To the leaders of these organizations, the writing is on the wall: Print circulation is down, online use is up. Newspaper readers are going online for their news, and often they’re going to portals like Yahoo — not to their local paper — for updates.

Rusty Coats, director of new media at MORI Research, hits the nail on the head with:

Papers everywhere have been grappling for years with the fact that — for an ever-growing part of the population — digital media just works better than analog media, Coats said.”Readership studies show “it’s not startribune.com that’s replacing the Star Tribune. It is online as a medium that is replacing print as a medium for some people,” he said.