Channel 4 are to launch a dedicated music site aimed at promoting unsigned bands – Slash Music.
"We used to be a department stuck away in the corner of C4, but now we have become a focus for Andy Duncan and the channel as a whole," says Paul Whitehead, head of business development at C4 New Media.
The vast majority of the content will be free, although Whitehead does not rule out charging "if we felt a piece of content was worth a premium and you couldn’t get it anywhere else".
