Online Publishers Association report on measuring local audiences.
Archive for the 'Advertising' Category
OPA report on targeting local ad spend
March 3, 2006Online Ad Revenues Grow 33%
May 9, 2005“Interactive Advertising has clearly become a mainstream medium and one that can no longer be ignored as a critical piece of any marketing mix,” said Greg Stuart, president and CEO of the IAB. “The PwC 2004 reported figures indicate that Interactive is firing on all cylinders including display, search and classifieds and is squarely on track to surpass consumer magazine revenues.”
Ad Categories – In 2004, consumer advertisers continued to lead the way in online advertising spending accounting for 49% of total revenues. The top five in this segment are:
| 2004 | 2003 | |
| Consumer | 49% | 37% |
| Computing | 18% | 20% |
| Financial Services | 17% | 12% |
| Pharma & Healthcare | 6% | 4% |
| Telecom | 4% | 4% |
A copy of the full report is available for download at
http://www.iab.net/2004adrevenues.
The Goose is Getting Fat …
December 18, 2003New Media Guardian reports that online advertising has hit 2% of total spend. This comes in a report from PriceWaterHouse Coopers for the IAB.
